Customer Strategy

Free customer strategy articles from the Manuall Trade Library, across every trade we cover. No account needed; read it, share it, put it to work.

28 articles

Troubleshooting CustomerStrategy

Say No to Work Outside Your Ideal Customer: A Decision Tree

Troubleshooting CustomerStrategy

Pursue Residential or Commercial as Your Core: A Decision Tree

Troubleshooting CustomerStrategy

Keep a High-Revenue but High-Hassle Customer: A Decision Tree

Troubleshooting CustomerStrategy

Is This Customer Worth Taking On: A Decision Tree

Troubleshooting CustomerStrategy

Fire This Customer or Keep Them: A Decision Tree

Troubleshooting CustomerStrategy

Chase Every Lead or Focus on Your Ideal Customer: A Decision Tree

Troubleshooting CustomerStrategy

A Good Customer Is Slowly Turning Into a Problem: A Decision Tree

Troubleshooting CustomerStrategy

A Fired Customer Wants to Come Back: A Decision Tree

Troubleshooting CustomerStrategy

A Customer Haggles Every Single Invoice: A Decision Tree

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Why Trying to Serve Everyone Costs You Money

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What Your Best Customers Have in Common

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Weighing Revenue Against the Real Cost of a Difficult Account

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The Warning Signs a Customer Relationship Is Going Bad

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The Red-Flag Phrases a Problem Customer Uses Early

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The One-Time Customer Versus the Relationship Customer

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The Discipline of Turning Down the Wrong Job

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The Customer Who Drains Your Team's Morale

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The Customer Who Costs More Than They Pay

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Spotting a Bad Customer Before You Take the Job

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Niching Down to the Work You Do Best

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How to Fire a Customer Professionally

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Handling the Chronic Price Haggler

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Grading Your Customers A, B, C, and D

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Defining the Customer You Actually Want

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Deciding Whether to Take Back a Customer You Let Go

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Choosing the Customer Segment That Fits Your Shop

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Building a Book of Customers Who Refer More Like Them

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