The Monthly Numbers Review Checklist
Why this matters
The shops that drift into trouble rarely get one big surprise. They miss a slow bleed for months because nobody sat down with the numbers on a schedule. A monthly review catches a margin slipping, a receivable aging, or a cost creeping while it is still a small, cheap fix. This card is the set of numbers to pull and the questions to ask each month, so nothing hides until year-end. Skip it and you fly the business on the bank balance alone, which lies. See related: Cash vs Profit for why the balance is not the score.
Phase 1: Money in
Start with what came through the door and where it came from.
- Compare this month's booked revenue to last month and to the same month last year.
- Check revenue per tech and per day; flat revenue with more techs on the payroll is a warning.
- Review your close rate on quotes: how many went out, how many were won.
- Look at where the work came from, so you know what is actually feeding the pipeline.
Phase 2: Money out and margin
Revenue that does not keep any margin is just motion. Find the work that looks busy and earns little.
- Pull gross margin overall and by job type; the busy work that barely clears cost is the one to catch.
- Compare labor cost as a share of revenue against your target.
- Scan the biggest expense categories for anything that jumped without a reason you can name.
- Check parts and materials cost as a share of revenue; a rising ratio is a pricing or a waste problem.
Phase 3: Cash and what is owed
Profit on paper does not clear payroll. Read the cash and the receivables next.
- Read the cash position and a short forward look: does payroll clear over the next few weeks.
- Age your receivables: what is owed, how old it is, and who is slow to pay.
- Check what you owe suppliers and when, against what is coming in.
- Confirm the taxes you owe are set aside, not already spent.
Phase 4: The operations behind the numbers
The numbers are symptoms. These are some of the causes.
- Review callback and warranty rate; rework is margin you already lost, twice.
- Check jobs completed versus scheduled, and where the leaks were.
- Look at overtime; steady overtime is either a staffing gap or a scheduling one, and both cost you.
Phase 5: Act on it
A review that changes nothing is a report nobody needed.
- Pick the one number trending wrong and name a specific action, with an owner and a date.
- Write down what you decided, so next month's review can check whether it worked.
References
- See related: Cash vs Profit: Why They're Different; Reading Your Profit and Loss Statement
- U.S. Small Business Administration (SBA), financial management and key performance indicators
- IRS, recordkeeping for small business